LG's thinnest TV in the world became a sensation CES 2017

At CES 2017, the South Korean manufacturer of modern electronics, LG, offered its participants an updated line of its ultra-thin OLED-TVs SIGNATURE W-series, which includes 65 and 77-inch models. Public love won the 77-inch OLED TV. He was awarded the "Best innovation».

Design feature

Flagship models consist of ultra-thin OLED matrix and sound bar with innovative technology. immersive sound (Dolby Atmos), which is installed under the display and acts as an additional station. All ports are located on it, including an optical audio port, four HDMI inputs, three USB sockets and a control system.

OLED TVs SIGNATURE W Series

Excellent image quality

It has rightfully become the hallmark of modern TVs from the Korean manufacturer,and in the W series it is only improved. The main difference from previous versions is the automatic increase in brightness in certain scenes. ULTRA Luminance. As in other models of the B7, E7, C7, G7 line in W7, an ideal black reproduction without illumination is used for incredibly “live” picture reproduction with an unattainable level of contrast for other technologies and an extensive palette of rich colors. Technicolor’s professional color rendering technology allows advanced calibration settings and more accurate visualization. Thanks to HDR10 and Dolby Vision technologies, which are based on transfer format Pq, the viewer has the opportunity to catch the original intent of the creators of video content.

Ultra-thin display

It corresponds to one of the main principles of the manufacturer "The less, the better." The W7 series emphasizes the beauty of the screen itself - it is thin, like a blade. Visually, it seems that the TV is floating in the air. The telepanel has a thickness of less than 3 mm. You can mount it on the wall using magnetic strips. The manufacturer even provided the flexibility of the corners of the display to simplify the installation process.

OLED W7 - the first TVs, which, after installation on the wall more like a wallpaper or window.

Unsurpassed sound quality

Surround sound, thanks to the 4.2-channel speaker system and Dolby Atmos technology, fills the entire space of the room and ensures complete immersion in what is happening on the TV screen. Presence is enhanced by upward OLED Surround speakers. When you turn on the TV on both sides of the external control unit, they rise up, after turning it off - move back.

The basic version of the webOS software shell with a convenient customizable launchpad in W7 was updated to 3.5. Holders of the flagship OLED TVs W7 series have access to upscale HDR-content.

Specifications:

• Diagonal: 65 inches (165 cm) and 77 inches (195.58 cm);
• Resolution: 3840 x 2160;
• Matrix: 4K OLED HDR;
• Smart TV, operating system version: WebOS 3.5;
• Acoustic system: 4.2 Channel, 60W.

The claimed starting cost of the novelty is about half a million rubles.